The Beautyworld Middle East is the largest international trade fair for beauty products, hair, fragrances and wellbeing in the Middle East & Africa and one of the top 3 beauty exhibitions worldwide. As a truly international event, the Beautyworld Middle East offers visitors the convenience of meeting suppliers and customers face to face over three days as well as discovering the latest market developments and trends.
The 21st edition took place from 15 - 17 May 2016 welcomed over 37,000 visitors and featured over 1,500 exhibitors from 60 countries. Beautyworld Middle East’s influence has spread not only across the Middle East and Africa plus the Indian subcontinent, but has gone well beyond, offering thousands of influential trade buyers the latest beauty trends and exciting new opportunities for their businesses.
The trade show was held in Dubai International Convention and Exhibition Center, UAE. Our booth was located at S1F26 in the German Pavilion. Besides a broad range of our latest fine fragrance developments – divided into masculine, female and oriental – we also presented some of our latest personal and household care concepts, such as “Macarons4Beauty” and “Oriental Gift Set”. Nevertheless, the main focus was the fine fragrances business with fascinating concepts, such as “Fragrance Stars”, “Fragrance Club” and “Smok(ing) collection”. Furthermore, we inspired the visitors with our solid perfume innovation Scent2Last.
We are totally satisfied with our Beautyworld participation in 2016, consisting key account relationships were strengthened and interesting new contacts were generated, which have to be developed further and followed-up in the next months.